The Big Mart Sensitive isn’t a skin type. It’s a skin state. All skin goes through sensitivity. At Aveeno® we unlock the power of a selection of natural ingredients to bring nourishing solutions to skincare so even the most sensitive skin feels soothed and moisturized. Advancing Skin Health Equity At Aveeno , we are committed to advancing skin health equity and advancing eczema awareness, and the education gap in the skin of color. New look. Thoughtfully formulated. Your favorite products just got a makeover. Thoughtfully formulated for sensitive skin like yours, with a new look that’s more sustainable. VIEW OUR NEW LOOK Goodbye Itchy, Dry Skin. Hello Healthy, Balanced Microbiome The Prebiotic Oat formula in Aveeno® Moisturizers is clinically proven to help keep your microbiome balanced and promote healthier-looking skin. Get ready for the healthiest-looking skin you've ever had . PROVEN BY AVEENO® For generations, the moisturizing properties of oat to help restore, nourish, and ...